Abstract
The contribution focuses on the theoretical foundations of a media pedagogy of pragmatism, in the centre of which it places the reception and production orientation, which presuppose each other reciprocally. On the basis of the basic methodological orientation of John Dewey's pragmatism and Charles W. Morris' pragmatic semiotics with the dimensions of syntactics, semantics and prakmatics, the author conceptualises both active media reception and media production. This connection, he exceptes, applies to a general media pedagogy as well as to specific media pedagogies. (DIPF/Orig.).