On the Use of Computer-Simulation for Qualitative Tests with Theoretical Samples
PDF (Deutsch)

Keywords

Grounded Theory
Theoretical sampling
Computer Simulation
theory testing

How to Cite

Mueller, Georg P. 2026. “On the Use of Computer-Simulation for Qualitative Tests With Theoretical Samples”. MediaEducation: Journal for Theory and Practice of Media Education 72 (Mixed Methods):249-63. https://doi.org/10.21240/mpaed/72/2026.10.22.X.

License

Copyright (c) 2026 Georg P. Mueller

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Random samples are the «gold-standard» of quantitative empirical research: they allow to make inferences from a sample of cases to the corresponding population. When based on small samples (N ≤ 30), such inferences are often unreliable due to the so-called sampling errors. Moreover, critical cases required for a correct evaluation of a theory may be excluded from a small random sample. Consequently, this article favours theoretical samples, which are non-random but focus on cases that are especially important for the empirical test of a theory.
In order to construct theoretical samples the author proposes to use computer-models, which simulate for different scenarios the outcomes of the theory to be tested. The quantitative output of the simulations are reinterpreted in qualitative terms, e. g. referring to the (non-)​existence of an equilibrium or the growth or shrinking of a group of actors. Thus, by computer-simulation it is possible to gain theoretical samples of parameters and qualitative model-outcomes that can be compared with observational data.
As an illustrative case the author presents a computer-model of the spiral of silence in public discourses. The computer-simulations can identify the conditions, under which originally very visible opinions finally disappear. One of them is e. g. the shame attributed to the public support of an opinion. This way it becomes possible to construct theoretical samples of the conditions for the triggering of a spiral of silence, which can be compared with real data and consequently serve for testing the related theory.

https://doi.org/10.21240/mpaed/72/2026.10.22.X

References

Asch, Solomon. 1952. Social Psychology. Prentice Hall.

Charmaz, Kathy. 2006. Constructing Grounded Theory. Sage.

Corbin, Juliet, und Anselm Strauss. 2015. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. 4th edition. Sage.

DeFleur, Melvin, und Margaret DeFleur. 2022. Mass Communication Theories. Routledge.

Everitt, Brian S. 2006. The Cambridge Dictionary of Statistics (3rd edition). Cambridge University Press.

Flick, Uwe. 1999. Qualitative Forschung. Reinbek: Rowohlt.

Glaser, Barney, und Anselm Strauss. 2006. The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine Transaction.

Glynn, Carroll, und Michael Huge. 2014. «Speaking in Spirals: An Updated Meta-Analysis of the Spiral of Silence». In The Spiral of Silence, herausgegeben von Wolfgang Donsbach et al. Routledge.

Hanneman, Robert. 1988. Computer-Assisted Theory Building: Modeling Dynamic Social Systems. Sage.

Hense, Andrea. 2017. «Sequentielles Mixed-Methods-Sampling: Wie quantitative Sekundärdaten qualitative Stichprobenpläne und theoretisches Sampling unterstützen können». In Mixed Methods, herausgegeben von Nina Baur, Udo Kelle, und Udo Kuckartz, 237 – 259, (Sonderheft 17 der Kölner Zeitschrift für Soziologie und Sozialpsychologie). Wiesbaden: Springer VS.

Howell, Michelle, et al. 2023. «Mixed Methods-Grounded Theory». In The Sage Handbook of Mixed Methods Research Design, herausgegeben von Cheryl N. Poth. Sage.

Mäs, Michael. 2019. «Challenges to Simulation Validation in the Social Sciences. A Critical Rationalist Perspective». In Computer Simulation Validation. Fundamantal Concepts, Methodological Frameworks, and Philosophical Perspectives, herausgegeben von Claus Beisbart und Nicole J. Saam. Springer.

Mueller, Georg P. 2022. «Theoretical Sampling and Qualitative Empirical Model Validation». In Advances in Social Simulation, herausgegeben von Marcin Czupryna und Bogumił Kaminski, 355 – 66. Wiesbaden: Springer. https://doi.org/10.1007/978-3-030-92843-8_27.

Neumann, Martin. 2015. «Grounded Simulation». Journal of Artificial Societies and Social Simulation, 18 (1), 9. https://www.jasss.org/18/1/9.html.

Noelle-Neumann, Elisabeth. 1996. Öffentliche Meinung: Die Entdeckung der Schweigespirale. Ullstein.

Pearce, Lisa, und Jessica H. Hardie. 2025. Approaches to Mixed Methods Research. Sage.

Scheufele, Dietram. 2008. «Spiral of Science». In The SAGE Handbook of Public Opinion Research, herausgegeben von Wolfgang Donsbach und Michael Traugott. Sage.

Urquhart, Cathy. 2023. Grounded Theory for Qualitative Research. Sage.