Media socialisation and the culturally dominant mode of representation - On the way from the coherent media to semiotic spaces, the example of Popstars

Abstract

The cultural relation between media and its users is undergoing transition. One influence comes from the changing quality of the interrelation of media, commodities and events. This essay is an attempt to reveal the quality of this development by using two strands of argumentation. Firstly the cultural form (Raymond Williams 1975) of the relation between media, commodities, and situation for which Popstars is an example. The second strand of the essay will deal with the socialization process resultant from of this transitional cultural form. Differently expressed with a more actual wording of the available theories, a specific socialization process emerges with the complex of multimedia, intertextual cultural products, landscapes and mediated spaces of childhood.