How to Cite
Moser, Heinz. 2007. “Qualitative Media Research: Its Strengths and Deficits”. MediaEducation: Journal for Theory and Practice of Media Education 6 (Jahrbuch Medienpädagogik): 200-221. https://www.medienpaed.com/article/view/909.
License
Upon submission, authors agree to the terms of this Copyright Notice, which will apply to the contribution if and when it is published by this journal.
General notice on copyright, licensing and self-archiving
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process by retaining an acknowledgement of the work’s authorship and initial publication in this journal (including the original DOI).
Abstract
From its origins, media research is closely linked to concepts of impact research and media use. This is because the large media corporations and television and radio stations were strongly interested in knowing more about how their programmes were received by the audience. Since the emergence of private media companies in the 1980s, this need has become even stronger - not least for commercial reasons. After all, the reach that a broadcaster can count on for its offerings helps determine advertising revenues.Most read articles by the same author(s)
- Heinz Moser, Guiding Pedagogical Concepts - Controversies And Connections , MediaEducation: Journal for Theory and Practice of Media Education: Vol. 20: Media Education in the Tension Between Media Pedagogical Concepts
- Katharina Ernst, Heinz Moser, Media and Processes of Identity Formation in the Context of Migration , MediaEducation: Journal for Theory and Practice of Media Education: Occasional Papers 2005
- Heinz Moser, Dieter Spanhel, Laudatory Speech: Literacy As A Field Of Activity For Media Education , MediaEducation: Journal for Theory and Practice of Media Education: Reviews
- Heinz Moser, Media Education Research - The Example Of The Teletubbies , MediaEducation: Journal for Theory and Practice of Media Education: Vol. 3: Methodological Research Approaches
- Heinz Moser, Reflections on learning with and about media in the age of digitalisation , MediaEducation: Journal for Theory and Practice of Media Education: Jahrbuch Medienpädagogik 17: Lernen mit und über Medien in einer digitalen Welt
- Heinz Moser, Theses On Media Education In Social Pedagogy , MediaEducation: Journal for Theory and Practice of Media Education: Jahrbuch Medienpädagogik 2
- Heinz Moser, Thomas Hermann, Visual Storytelling in Career Counselling – An Ecological Approach , MediaEducation: Journal for Theory and Practice of Media Education: Vol. 24: Educational Media Ecologies
- Heinz Moser, Grand Prix Eurovision: A Fan Culture In The Media Age , MediaEducation: Journal for Theory and Practice of Media Education: Jahrbuch Medienpädagogik 2
- Heinz Moser, Heidi Schelhowe, Editorial: IT im schulischen Kontext , MediaEducation: Journal for Theory and Practice of Media Education: Vol. 12: IT in School Context
- Heinz Moser, Editorial: Methodological Research Approaches , MediaEducation: Journal for Theory and Practice of Media Education: Vol. 3: Methodological Research Approaches