Vol. 43: Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?
Vol. 43: Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?

Edited by Brigitte Naderer, Nils S. Borchers, Ruth Wendt, and Thorsten Naab

Full Issue

PDF
Published 2021-08-26
https://doi.org/10.21240/mpaed/43.X
43
Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?
Edited by Brigitte Naderer, Nils S. Borchers, Ruth Wendt, and Thorsten Naab
 Buy this book

Editorial

Cover:: Brigitte Naderer, Nils S. Borchers, Ruth Wendt, Thorsten Naab: Editorial: Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?
Brigitte Naderer, Nils S. Borchers, Ruth Wendt, Thorsten Naab
i-vi
Editorial: Advertising Literacy
How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?
https://doi.org/10.21240/mpaed/43/2021.07.21.X
PDF

Special Issue 43: Advertising Literacy

Cover:: Claudia Lampert, Anne Schulze, Stephan Dreyer: ‘This might be advertising’: Perception, Understanding and Handling of Online Advertising by Children
Claudia Lampert, Anne Schulze, Stephan Dreyer
1-18
‘This might be advertising’
Perception, Understanding and Handling of Online Advertising by Children
https://doi.org/10.21240/mpaed/43/2021.07.22.X
PDF
Cover:: Michael Haas, Anna Keller: ‘Alexa, Adv(ert)ise us!’: How Smart Speakers and Digital Assistants Challenge Advertising Literacy Amongst Young People
Michael Haas, Anna Keller
19-40
‘Alexa, Adv(ert)ise us!’
How Smart Speakers and Digital Assistants Challenge Advertising Literacy Amongst Young People
https://doi.org/10.21240/mpaed/43/2021.07.23.X
PDF
Cover:: Claudia Riesmeyer, Amelie Hagleitner, Pauline Sawatzki: The Visual Self: The Connection between Adolescents’ Self-Presentation on Instagram and Their Ability to Recognize and Evaluate Advertising Content
Claudia Riesmeyer, Amelie Hagleitner, Pauline Sawatzki
41-66
The Visual Self
The Connection between Adolescents’ Self-Presentation on Instagram and Their Ability to Recognize and Evaluate Advertising Content
https://doi.org/10.21240/mpaed/43/2021.07.24.X
PDF
Cover:: Jessica Kühn, Claudia Riesmeyer: Brand Endorsers with Role Model Function: Social Media Influencers’ Self-Perception and Advertising Literacy
Jessica Kühn, Claudia Riesmeyer
67-96
Brand Endorsers with Role Model Function
Social Media Influencers’ Self-Perception and Advertising Literacy
https://doi.org/10.21240/mpaed/43/2021.07.25.X
PDF
Cover:: Ines Katrin Spielvogel: A Path Toward a More Understandable Advertising Disclosure for Children: Conceptualizing Determining Factors for Disclosure Effectiveness and Opportunities for Future Research
Ines Katrin Spielvogel
97-126
A Path Toward a More Understandable Advertising Disclosure for Children
Conceptualizing Determining Factors for Disclosure Effectiveness and Opportunities for Future Research
https://doi.org/10.21240/mpaed/43/2021.07.26.X
PDF