On The (Re)Positioning Of Media Didactics. Action And Design Orientation In Media Education

Abstract

The demarcation between media didactics and media education has become more questionable than ever, not least because of changes in the media themselves. A different view emerges when one links an action-oriented with a design-oriented perspective of media education. The action-oriented perspective wants to enable the acting individual to deal competently with media. The design-oriented perspective complements this by looking at the potential of the media environment to promote learning and development. In the combination of these two perspectives, the "competence for media action" can be developed, which aims at the understanding of people through participation in knowledge and culture, through participation in social communication, and at the development of personality.