Abstract
Mediatisation initially describes the fact that, in the context of current social developments, communication is taking place more frequently and for longer in more and more areas of life related to more and more topics with and via media. Through the persistently and ubiquitously available new communication and information offers, technical, social, spatial and cultural restrictions are being dissolved in the sense of the meta-process of mediatisation (Krotz 2007: 11). These processes of dissolution of boundaries - processes of de-structuring and de-standardisation, which in turn are accompanied by the formation of new structures and boundaries - confront individuals, social groups and also organisations not only with new opportunities, but also with the challenge of (re)locating themselves.
