Media Education As A Process Of Unshaping Between Formal Media Education And Informal Media Appropriation

Abstract

Based on current media developments and the changes in media use patterns of young people, the article tries to systematically connect the concept of media education with the complexes of media education, media appropriation, media literacy and media competence by relating media education to two of each of these complexes. As a central result of this consideration, it seems necessary to expand the individual-centred and predominantly institutionalised approach of self-design within media education to include diverse and informal forms of self-organised social learning in online communities such as social networks. Media action in a participatory and collective (online) culture is no longer primarily about shaping one's own self, but about a relational and joint shaping in the sense of shaping ourselves as participants.