Television Programme Analysis In The Perspective Of Children'S Television Use. Method Of The Project "Annual Inventory Of Children'S Television - Qualitative And Quantitative Television Programme Analysis

Abstract

Since 1998, the Kassel working group has been surveying the programming of the television stations relevant to children and licensed in Germany in an annual sample of three days of a week. A database links the broadcast data of the individual programme elements, the coding and the associated standardised television usage data. The question is which everyday world mass media interpretations children pick up as a television audience. For this purpose, television programme preferences of children as a group of viewers are recorded with the help of the available quotas of television participation. These quotas quantitatively represent the programme selection action as a point of connection of children's television appropriation in everyday life with the television offerings. Starting from the programme preferences, the programme offer is examined qualitatively to see which mediation possibilities are created in the programme offers for the relationship of children to themselves and to their environment. This is done in four working areas, in which the possible contribution of the programme offer for the personality development of children as well as for the orientation in the everyday and living world, in the "world of things and events" and in the "world of culture and media" is qualitatively determined.